/* ============================================================
   BARBA CRIATIVA, folha de estilo
   ============================================================ */

*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{animation-duration:.01ms !important;animation-iteration-count:1 !important;transition-duration:.01ms !important;scroll-behavior:auto !important}
}
body{
  margin:0;font-family:var(--body);background:var(--bg);color:var(--text);
  line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font-family:inherit}
.container{max-width:var(--container);margin:0 auto;padding:0 40px}
section{position:relative;padding:var(--section-space) 0}
@media(max-width:767px){.container{padding:0 22px}}

h1,h2,h3,h4{margin:0;font-family:var(--display);font-weight:600;line-height:1.02;letter-spacing:-.02em}
h2{font-size:clamp(30px,4vw,50px)}
h3{font-size:19px;font-weight:600}
p{margin:0}
.eyebrow{
  font-family:var(--mono);font-size:11.5px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;
  color:var(--muted);margin-bottom:18px;
}
.lead{font-size:18px;color:var(--muted);max-width:52ch;font-weight:400;line-height:1.6}
.hairline{border:0;border-top:1px solid var(--border)}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px}

/* ---------- sistema BarbaCut ---------- */
.cut-a{clip-path:polygon(0 0,100% 0,100% 92%,89% 100%,0 100%)}
.cut-b{clip-path:polygon(11% 0,100% 0,100% 100%,0 100%,0 9%)}
.cut-c{clip-path:polygon(0 7%,100% 0,100% 93%,0 100%)}

/* ---------- reveal ---------- */
.rv{opacity:0;transform:translateY(22px);transition:opacity .6s cubic-bezier(.16,1,.3,1),transform .6s cubic-bezier(.16,1,.3,1)}
.rv.in{opacity:1;transform:translateY(0)}
.rv2{transition-delay:.08s}
.rv3{transition-delay:.16s}
.rv4{transition-delay:.24s}
.rv-fade{opacity:0;transform:none;transition:opacity .9s ease}
.rv-fade.in{opacity:1}

/* ---------- header ---------- */
header.top{
  position:fixed;top:0;left:0;right:0;z-index:100;padding:20px 0;
  transition:background .3s ease,padding .3s ease,border-color .3s ease;border-bottom:1px solid transparent;
}
header.top.scrolled{background:rgba(11,12,13,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);padding:14px 0;border-color:var(--border)}
header.top .row{display:flex;align-items:center;justify-content:space-between;gap:24px}
header.top .logo{display:flex;align-items:center}
header.top .logo img{height:22px;width:auto;display:block}
header.top nav{display:flex;align-items:center;gap:30px;font-size:14px;color:var(--muted)}
header.top nav a:not(.cta-link){transition:color .2s}
header.top nav a:not(.cta-link):hover{color:var(--text)}
.cta-link{
  color:var(--text) !important;font-weight:600;position:relative;padding-bottom:2px;
  border-bottom:1px solid var(--text);
}
.cta-link:hover{color:var(--accent-text) !important;border-color:var(--accent-text)}
.menu-toggle{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:8px}
.menu-toggle span{width:22px;height:1.5px;background:var(--text)}
@media(max-width:900px){
  header.top nav{
    position:fixed;top:0;right:0;bottom:0;width:82%;max-width:340px;background:var(--surface);
    flex-direction:column;align-items:flex-start;padding:96px 32px 32px;gap:26px;font-size:19px;
    transform:translateX(100%);transition:transform .4s cubic-bezier(.16,1,.3,1);border-left:1px solid var(--border);
  }
  header.top nav.open{transform:translateX(0)}
  .menu-toggle{display:flex}
  .nav-scrim{position:fixed;inset:0;background:rgba(0,0,0,.55);z-index:98;opacity:0;pointer-events:none;transition:opacity .3s}
  .nav-scrim.open{opacity:1;pointer-events:auto}
}

/* ---------- hero ---------- */
.hero{padding:150px 0 0;border-bottom:1px solid var(--border)}
.hero-head{display:grid;grid-template-columns:1.3fr .8fr;gap:60px;align-items:end;margin-bottom:64px}
.hero .kicker-row{display:flex;align-items:center;gap:10px;margin-bottom:26px;font-family:var(--mono);font-size:12px;color:var(--muted);letter-spacing:.06em}
.hero .kicker-row i{width:5px;height:5px;background:var(--accent);display:inline-block}
.hero h1{font-size:clamp(38px,6vw,80px);max-width:14ch}
.hero h1 em{font-style:normal;color:var(--accent-text)}
.hero-side{padding-bottom:6px}
.hero-side .lead{max-width:38ch}
.hero .ctas{display:flex;gap:26px;flex-wrap:wrap;align-items:center;margin-top:26px}
.btn{font-family:var(--body);font-weight:600;font-size:15px;cursor:pointer;border:0;background:none;padding:0}
.btn-primario{
  display:inline-flex;align-items:center;gap:10px;background:var(--text);color:var(--bg);
  padding:15px 26px;border-radius:var(--radius);transition:background .25s,transform .25s;
}
.btn-primario:hover{background:var(--accent);color:#fff;transform:translateY(-2px)}
.btn-link{display:inline-flex;align-items:center;gap:8px;border-bottom:1px solid var(--border);padding-bottom:4px;transition:border-color .2s,color .2s}
.btn-link:hover{border-color:var(--text)}

@media(max-width:767px){
  .hero-head{grid-template-columns:1fr;gap:26px}
}

/* ---------- prova (hero) ---------- */
.hero-prova{border-top:1px solid var(--border);padding:44px 0}
.hp-row{display:flex;align-items:flex-end;gap:56px;flex-wrap:wrap}
.hp-num{font-family:var(--display);font-weight:700;font-size:clamp(56px,7vw,96px);line-height:.86;letter-spacing:-.02em}
.hp-block span{display:block;font-size:12.5px;color:var(--muted);text-transform:uppercase;letter-spacing:.06em;margin-top:8px;max-width:20ch}
.hp-meta{font-family:var(--mono);font-size:11.5px;color:var(--muted-2);letter-spacing:.03em;margin-left:auto;text-align:right}
@media(max-width:640px){.hp-meta{margin-left:0;text-align:left}}

/* ---------- problema ---------- */
.problema{border-bottom:1px solid var(--border)}
.problema-head{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}
.problema h2{max-width:12ch}
.problema .lead{margin-top:10px}
@media(max-width:900px){.problema-head{grid-template-columns:1fr;gap:20px}}

/* ---------- tese vertical ---------- */
.tese{padding-top:0}
.tese-step{border-top:1px solid var(--border);padding:52px 0;display:grid;grid-template-columns:110px 1fr;gap:32px;align-items:baseline}
.tese-step:last-child{border-bottom:1px solid var(--border)}
.tese-step .ts-n{font-family:var(--mono);font-size:14px;color:var(--muted)}
.tese-step h3{font-size:clamp(36px,6vw,84px);font-weight:700;letter-spacing:-.03em;text-transform:uppercase}
.tese-step p{font-size:16px;color:var(--muted);margin-top:10px;max-width:44ch}
@media(max-width:700px){.tese-step{grid-template-columns:1fr;gap:8px}}

/* ---------- manifesto: a única "virada" do site, papel em vez de tela ---------- */
.manifesto{
  background:var(--paper);color:var(--paper-text);text-align:left;overflow:hidden;
  clip-path:polygon(0 0,100% 0,100% 88%,0 100%);
  padding-bottom:calc(var(--section-space) + 60px);
}
.manifesto-txt{font-family:var(--display);font-weight:700;font-size:clamp(30px,6vw,68px);letter-spacing:-.03em;line-height:1.06;max-width:18ch}
.manifesto-txt .l2{display:block;color:var(--accent);margin-top:6px}
.manifesto .eyebrow{color:var(--paper-muted)}
@media(max-width:767px){
  .manifesto{clip-path:polygon(0 0,100% 0,100% 94%,0 100%);padding-bottom:calc(var(--section-space) + 30px)}
}

/* ---------- metodo ---------- */
.metodo-list{border-top:1px solid var(--border)}
.metodo-item{
  border-bottom:1px solid var(--border);padding:34px 0;display:grid;grid-template-columns:80px 1fr 1fr;gap:24px;
  align-items:center;transition:padding-left .3s;cursor:default;
}
.metodo-item:hover{padding-left:14px}
.metodo-item .mi-n{font-family:var(--mono);color:var(--muted);font-size:13px}
.metodo-item h3{font-size:21px;transition:color .3s}
.metodo-item:hover h3{color:var(--accent-text)}
.metodo-item p{font-size:14.5px;color:var(--muted)}
@media(max-width:760px){.metodo-item{grid-template-columns:40px 1fr;gap:6px 16px}.metodo-item p{grid-column:2}}

/* ---------- serviços por objetivo ---------- */
.servicos{background:var(--surface);border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
.obj-list{border-top:1px solid var(--border);margin-top:50px}
.obj-item{border-bottom:1px solid var(--border);padding:38px 0;display:grid;grid-template-columns:70px 1fr;gap:24px}
.obj-item h3{font-size:clamp(24px,3vw,34px);margin-bottom:10px}
.obj-item p{font-size:15px;color:var(--muted);max-width:56ch}
.obj-item .oi-n{font-family:var(--mono);color:var(--accent-text);font-size:14px}
.obj-item .oi-tags{margin-top:12px;font-size:12.5px;color:var(--muted-2);font-family:var(--mono)}
@media(max-width:640px){.obj-item{grid-template-columns:1fr;gap:6px}}

/* ---------- trabalhos (work grid + tabs) ---------- */
.work-head{margin-bottom:10px}
.masonry{columns:3 280px;column-gap:20px;margin-top:44px}
.m-item{break-inside:avoid;margin-bottom:20px;cursor:pointer;position:relative}
.m-item .mi-img{overflow:hidden;position:relative;aspect-ratio:4/5}
.m-item img{width:100%;height:100%;display:block;object-fit:cover;transition:transform .55s cubic-bezier(.16,1,.3,1)}
.m-item:hover img{transform:scale(1.02)}
.m-item .mi-meta{padding:14px 2px 0;display:flex;justify-content:space-between;align-items:baseline;gap:10px}
.m-item .mi-cat{font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted)}
.m-item h4{font-size:16px;font-weight:600;margin-top:4px}
.m-item .mi-ver{font-family:var(--mono);font-size:11px;color:var(--muted-2);white-space:nowrap;opacity:0;transition:opacity .25s}
.m-item:hover .mi-ver{opacity:1;color:var(--accent-text)}
@media(max-width:640px){.masonry{columns:1 100%}}

/* ---------- reels ---------- */
.reel-row{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:40px}
.reel-card{position:relative;aspect-ratio:9/16;overflow:hidden;background:var(--surface);cursor:pointer}
.reel-card img,.reel-card video{width:100%;height:100%;object-fit:cover;display:block}
.reel-card .rl-play{
  position:absolute;inset:0;display:flex;align-items:center;justify-content:center;
  background:rgba(11,12,13,.28);transition:background .25s;
}
.reel-card:hover .rl-play{background:rgba(11,12,13,.4)}
.reel-card .rl-play svg{width:46px;height:46px;transition:transform .25s}
.reel-card:hover .rl-play svg{transform:scale(1.08)}
.reel-card .rl-name{
  position:absolute;left:0;right:0;bottom:0;padding:16px 14px;font-family:var(--mono);
  font-size:11.5px;letter-spacing:.05em;color:var(--text);
  background:linear-gradient(180deg,transparent,rgba(11,12,13,.82));
}
.reel-card.playing .rl-play,.reel-card.playing .rl-name{display:none}
@media(max-width:900px){.reel-row{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){
  .reel-row{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:14px;margin:32px -22px 0;padding:0 22px 6px}
  .reel-card{flex:0 0 62%;scroll-snap-align:start}
}

/* ---------- case performance ---------- */
.performance{border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
.perf-num{font-family:var(--display);font-weight:700;font-size:clamp(90px,15vw,220px);line-height:.8;letter-spacing:-.03em}
.perf-row{display:flex;gap:70px;flex-wrap:wrap;align-items:flex-end;margin:20px 0 40px}
.perf-block span{display:block;font-size:13px;color:var(--muted);text-transform:uppercase;letter-spacing:.05em;margin-top:10px;max-width:22ch}
.perf-block.small .perf-num{font-size:clamp(46px,6vw,68px)}
.perf-meta{font-family:var(--mono);font-size:12px;color:var(--muted-2);margin-bottom:36px}
.perf-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:34px;border-top:1px solid var(--border);padding-top:34px}
.perf-cols .lbl{font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted-2);margin-bottom:10px}
.perf-cols p{font-size:14.5px;color:var(--muted);line-height:1.6}
@media(max-width:760px){.perf-cols{grid-template-columns:1fr;gap:20px}}

/* ---------- case viewer (fullscreen) ---------- */
.cv-overlay{
  position:fixed;inset:0;background:var(--bg);z-index:200;display:none;overflow-y:auto;
  opacity:0;transition:opacity .3s ease;
}
.cv-overlay.open{display:block;opacity:1}
.cv-topbar{
  position:sticky;top:0;z-index:2;display:flex;justify-content:space-between;align-items:center;
  padding:22px 40px;background:rgba(11,12,13,.9);backdrop-filter:blur(8px);border-bottom:1px solid var(--border);
}
.cv-count{font-family:var(--mono);font-size:12.5px;color:var(--muted)}
.cv-close{
  width:38px;height:38px;display:flex;align-items:center;justify-content:center;background:none;
  border:1px solid var(--border);color:var(--text);font-size:18px;cursor:pointer;border-radius:var(--radius);
}
.cv-close:hover{border-color:var(--accent);color:var(--accent-text)}
.cv-body{max-width:1000px;margin:0 auto;padding:56px 40px 100px}
.cv-cat{font-family:var(--mono);font-size:11.5px;text-transform:uppercase;letter-spacing:.12em;color:var(--accent-text);margin-bottom:16px}
.cv-body h2{font-size:clamp(28px,4vw,44px);margin-bottom:8px}
.cv-client{font-family:var(--mono);font-size:13.5px;color:var(--muted);margin-bottom:44px}
.cv-cover{width:100%;margin-bottom:44px;aspect-ratio:16/10;overflow:hidden}
.cv-cover img{width:100%;height:100%;object-fit:cover}
.cv-secoes{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-bottom:44px;border-top:1px solid var(--border);padding-top:34px}
.cv-secoes .lbl{font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted-2);margin-bottom:10px}
.cv-secoes p{font-size:14.5px;color:var(--muted);line-height:1.65}
.cv-resultado{border-top:1px solid var(--border);border-bottom:1px solid var(--border);padding:30px 0;display:flex;gap:50px;flex-wrap:wrap;margin-bottom:44px}
.cv-resultado b{display:block;font-family:var(--display);font-weight:700;font-size:38px}
.cv-resultado span{font-size:12px;color:var(--muted);text-transform:uppercase;letter-spacing:.04em}
.cv-fallback{font-size:14px;color:var(--muted);font-style:italic;margin-bottom:44px}
.cv-gallery{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:14px;margin-bottom:56px}
.cv-gallery img{width:100%}
.cv-nav{display:flex;justify-content:space-between;border-top:1px solid var(--border);padding-top:28px}
.cv-nav button{background:none;border:0;color:var(--muted);font-family:var(--mono);font-size:12.5px;cursor:pointer;display:flex;align-items:center;gap:8px;transition:color .2s}
.cv-nav button:hover{color:var(--text)}
@media(max-width:700px){.cv-topbar,.cv-body{padding-left:22px;padding-right:22px}.cv-secoes{grid-template-columns:1fr;gap:18px}}

/* ---------- fundador ---------- */
.fundador{border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
.fd-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:64px;align-items:start}
.fd-foto{aspect-ratio:3/4}
.fd-foto img{width:100%;height:100%;object-fit:cover}
.fd-txt{padding-top:20px}
.fd-txt p{font-size:clamp(19px,2.2vw,26px);font-family:var(--display);font-weight:400;line-height:1.35;letter-spacing:-.01em;margin-bottom:26px}
.fd-sign{font-family:var(--mono);font-size:12.5px;color:var(--muted);margin-top:20px}
@media(max-width:860px){.fd-grid{grid-template-columns:1fr;gap:32px}}

/* ---------- faq accordion ---------- */
.faq-list{border-top:1px solid var(--border);margin-top:44px}
.faq-item{border-bottom:1px solid var(--border)}
.faq-item button{
  width:100%;display:flex;align-items:center;justify-content:space-between;gap:20px;
  background:none;border:0;padding:26px 0;font-family:var(--display);color:var(--text);
  font-size:clamp(17px,2vw,22px);font-weight:500;cursor:pointer;text-align:left;
}
.faq-item .fq-n{font-family:var(--mono);font-size:12px;color:var(--muted);margin-right:16px}
.faq-item .plus{font-size:22px;color:var(--muted);transition:transform .25s;flex-shrink:0}
.faq-item.open .plus{transform:rotate(45deg);color:var(--accent-text)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .28s ease}
.faq-item.open .faq-a{max-height:200px}
.faq-a p{font-size:15px;color:var(--muted);padding-bottom:26px;max-width:62ch}

/* ---------- cta final ---------- */
.cta-final{border-top:1px solid var(--border)}
.cta-final h2{max-width:18ch;font-size:clamp(32px,5vw,58px)}
.cta-final .ctas{margin-top:34px}

/* ---------- footer ---------- */
footer{border-top:1px solid var(--border);padding:56px 0 34px}
footer .f-row{display:flex;justify-content:space-between;align-items:flex-start;flex-wrap:wrap;gap:32px}
footer .f-logo{height:26px;width:auto;margin-bottom:14px}
footer .f-desc{font-size:13.5px;color:var(--muted);max-width:32ch}
footer .col span{display:block;font-family:var(--mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted-2);margin-bottom:12px}
footer .col a{font-size:13.5px;color:var(--muted);display:block;margin-bottom:9px;transition:color .2s}
footer .col a:hover{color:var(--text)}
footer .copy{margin-top:44px;padding-top:20px;border-top:1px solid var(--border);font-size:11.5px;color:var(--muted-2);font-family:var(--mono)}